About Us

First bicycle components

With more than 27 years in bicycle industry, First bicycle components always provides remarkable quality product to the market. In 2009, we took e research and development as our future direction to integrated tradition with 3C and create more items.

Since established in 1984, our main product headsets and BB set were manufactured in Taiwan. In recent years, we increased item of cranksets and multi functional turn signal. Due to 35 employee’s hard working, the capitalization had been increased over 1 million US dollars and the turnover grows year by year, New brand – MAGPIE takes its Taiwan blue magpie's spirit, symbols First will be more optimistic, hopeful and self-confident to the future.

1
Impossible is nothing
FIRST ET30 is awarded the TAIPEI CYCLE d&i awards 2012.
The spindle construction of FIRST ET30 can completely overcome the inaccurately of reaming verticality after shell welding which makes the bearings deadlocked and the noisy during riding. Your satisfaction is always the breath of life to us.
2
Commitment to nature

Temporibus autem quibusdam

We need to love and care our earth. To response the energy conservation and reduce carbon footprint, we sponsor association and media to promote riding bikes. Encourage everyone not to drive one day each week for health
and the environmental protection.。

Competition is the original driving force for progress however the competitors usually use price competition as the only means.  It is not a panacea but will eventually push the enterprise perished.
It is evil for enterprises that it does not make money.
Continuous researching, developing and innovating are the only solution for enterprise sustainability.
In 2012, the Taiwan bicycle industry should change their strategy from “profession manufacturing” into the so-called “product diversification and multi-product” so they can transfer the crisis to enterprise’s regeneration.  Facing the competition from China, manufacturing in Taiwan should even shape more differences.  The thinking, ideas, actions and practices should modify promptly, it is also the enterprise continued spirit.